Suggestions for Event Descriptions

Writing an engaging description is the first step in any successful investor event. Finding the correct words to present your meeting can draw in your target audience, so you can do well with your event.

Here are IRM Events’ description suggestions to help you drum up attendance for your function.

1. Start with a catchy event title

In the event title, capture the attention of invitees with a title that says a lot with few, simple words. Pick a phrase that offers fresh information, whenever possible.

For instance, Resources Rising Stars aptly titled a previous investor conference “The Boom In A Room”. It's an inviting title to urge investors to hear about the booming mining business at their event.

2. Give a brief introduction

In the event introduction, briefly summarise what will happen at the meeting and what makes it worth going to. This snappy intro must swiftly grab the attention of your invitees.

Don’t forget to indicate your date, time and venue, particularly if it will be a physical meeting or a virtual one. The goal is to pique the interest of attendees, so no need to delve into specifics yet here.

3. Provide full details of your event

In your event description, give the full details of your event and spell out its value. Explain how attendees will personally gain from attending your event. Think of answering the "What's in it for me?" question to emphasise its benefits.

Include your complete program with speakers and presenters in this section. Add your speakers’ bios or links to their profiles as well.

Specify your event’s intended audience. Will it be for existing shareholders or are potential investors also welcome? How about analysts and media?

How can attendees register for your event? Can they be there in person or online? Is it free or are passes needed? Which sections of the program are accessible (presentations and sessions) and what is covered in the passes (lunch and afternoon tea)?

It would be ideal to feature your FAQs or a link to further information, like pre-registration, a map of the event location or parking details too.